The Complete Kant

I’ve recently launched a Kantian Communications company, to put into practice what I learnt during my year without lying. Quite naturally I won’t be lying to either my clients or to journalists, and if any of my clients lie to me I’ll stop working with them. But as great a challenge is not to deceive myself, not to allow my ego or self-interest rule my decision-making.

I’ve been working with a lovely guy (he’s a mate) called Stephen Kirk, to promote his book, “Enlightened Business: Making a Living Without Selling Your Soul.” Thing have gone well, and he’s already been in the Financial Times and The Times. We’re now planning a complete marketing campaign for the book, which he’s self-publishing in the next few weeks.

I’ve also started working with something called the Secret Seed Society, who aim to get kids to love their veggies. No mean feat.

I was in PR Week recently – http://prweek.com/uk/news/947143/Agency-promises-tell-whole-truth/

I’ve also written a couple of articles for the Telegraph online:

http://www.telegraph.co.uk/comment/personal-view/6487120/Lying-parents-may-get-children-into-better-schools-but-they-teach-them-to-lie-too.html

http://www.telegraph.co.uk/comment/personal-view/6460554/Why-working-from-home-isnt-as-pleasant-as-it-sounds.html

More  clients, please.

I’ve just completed a year trying not to tell a single lie. I failed, of course, I told three – but I’ve succeeded in ways I could never have expected.

Not lying for a year was my commitment to finding truth. It was a rough old ride at times, but I’ve discovered some pretty amazing things. The last year hasn’t changed my life – the death of my father, meeting my wife, the birth of my kids, these things changed my life – but my life is changing every day.

And of course I’m going to continue trying to tell the truth. Because I’ve learnt truth as we see it isn’t really truth at all.

Because Truth can never be a lie.

The philosopher Immanuel Kant said that lying was always morally wrong.

I’m attempting to go a whole year without telling a single lie. But much more than that I’m looking for some kind of truth to keep me going for the next 40 years or so, and to pass on to my kids. Karl Marx thought philosophy was rubbish because it doesn’t change anything. I disagree. I think it may well be able to give me the direction I so desperately need.

Well, that’s the plan anyway. As is to turn my journey into a (published) book. 

You can read the first chapter here

A blatant piece of Morrow marketing. My sister, Hannah, is a fantastic designer, and here’s a link to her website. http://www.hforhannah.com

Please feel free to buy oodles of things from it.