The Complete Kant

My latest project is the launch of a PR company, to see whether a business with honesty as its only policy can actually prosper.

I’ve worked (on and off) in PR for years, and there are few industries with worse reputations.

Of course I won’t be lying to my clients or the media, but it’s also about not lying to myself. As Socrates so rightly said: “All I know is that I know nothing.” And I do know nothing. Which, whilst not necessarily being a great sales pitch, is the truth.

I’ve just completed a year trying not to tell a single lie. I failed, of course, I told three – but I’ve succeeded in ways I could never have expected.

Not lying for a year was my commitment to finding truth. It was a rough old ride at times, but I’ve discovered some pretty amazing things. The last year hasn’t changed my life – the death of my father, meeting my wife, the birth of my kids, these things changed my life – but my life is changing every day.

And of course I’m going to continue trying to tell the truth. Because I’ve learnt truth as we see it isn’t really truth at all.

Because Truth can never be a lie.

The philosopher Immanuel Kant said that lying was always morally wrong.

I’m attempting to go a whole year without telling a single lie. But much more than that I’m looking for some kind of truth to keep me going for the next 40 years or so, and to pass on to my kids. Karl Marx thought philosophy was rubbish because it doesn’t change anything. I disagree. I think it may well be able to give me the direction I so desperately need.

Well, that’s the plan anyway. As is to turn my journey into a (published) book. 

You can read the first chapter here

A blatant piece of Morrow marketing. My sister, Hannah, is a fantastic designer, and here’s a link to her website. http://www.hforhannah.com

Please feel free to buy oodles of things from it.